100% Online Bachelor of ArtsMarketing

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100% Online Bachelor of Arts in Marketing

Marketing is critical to the reputation and bottom line for any organization seeking to identify and reach its core customers, build brand awareness, and nurture long-term loyalty. The 100% Online Bachelor of Arts in Marketing empowers current professionals and individuals who are preparing to support business, government, and military organizations that utilize product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, pricing strategy, advertising, and public relations channels.

Students collaborate in a dynamic online environment that fosters an open exchange of ideas with fellow marketing peers worldwide. Classes are taught by industry experts and experienced educators with valuable insight into the latest marketing trends.

Through this dynamic program, you'll study the following objectives:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Apply marketing principles to a particular business.
  • Use marketing research to identify and exploit business opportunities.
  • Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • Develop a strategic marketing plan.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion.

Explore the concentrations available for this program.

  • Analytics
  • Digital Marketing
  • General
  • Sales
  • Internet-Web Technology
  • Retail Management

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Tuition Costs*

Affordable rates, minimal fees, and plenty of help with financial aid. Primary cost displayed is for those students who are eligible for our military tuition grant.

Military Tuition Cost Per Credit Hour Undergraduate $250 per credit hour $285/credit hour standard rate Master’s Degree & Graduate Certificate $250 per credit hour $370/credit hour standard rate

Transfer Your Credits

Your degree may be closer than you think.

Percentage of Students with Transfer Credit 93% military & military-affiliated undergraduates applied transfer credit

Book Grant Savings: Textbooks and ebooks provided at no cost to all undergraduate students and master’s-level students eligible for the military tuition grant.

U.S. active-duty military members, National Guard members, and Reservists are eligible for our Freedom Grant for undergraduate and master’s-level study. Active-duty spouses/dependents are also eligible for a military tuition grant. Standard undergraduate rate of $285/credit hour and master’s-level rate of $370/credit hour apply if you are not eligible for the grant.

Learn from a nationally recognized leader in online education.

At American Military University, our expert faculty and industry advisors work to shape a quality, relevant, online education that responds to the needs of working adults looking to advance their education in order to meet professional goals. Come discover how our award-winning, accredited education can help you reach your next level.

Received “Best for Vets Colleges” distinction from Military Times since 2013.

Accredited by the Higher Learning Comission

Part of the accredited American Public University System (APUS).

Our Students Are Priority One

Ready to Get Started?

There is no fee to apply and the application process only takes 15-25 minutes.

Here's how to get started:

1

Choose Your Program

Select your desired program from our 200+ degrees and certificates. If you are unsure which program is right for you, complete our form and an admissions representative will help you select the best fit for you.

2

Apply Online (15-25 Minutes)

There is no fee to submit our online admissions application. You will be asked to provide information about your previous educational experiences and to declare your academic program.

After you submit your application, an admissions representative will walk you through the steps you need to get started.

Classes begin June 7.

Apply At No Cost

There is no application fee.