online Bachelor of Arts in Marketing

Marketing is critical to the reputation and bottom line for any organization seeking to identify and reach its core customers, build brand awareness, and nurture long-term loyalty. The online Bachelor of Arts in Marketing empowers current professionals and individuals who are preparing to support business, government, and military organizations that utilize product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, pricing strategy, advertising, and public relations channels.

Students collaborate in a dynamic online environment that fosters an open exchange of ideas with fellow marketing peers worldwide. Classes are taught by industry experts and experienced educators with valuable insight into the latest marketing trends.

Through this dynamic program, you'll study the following objectives:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Apply marketing principles to a particular business.
  • Use marketing research to identify and exploit business opportunities.
  • Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • Develop a strategic marketing plan.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion.

Explore the concentrations available for this program.

  • Analytics
  • General
  • Sales
  • Internet-Web Technology
     

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Providing Value for Your Education Dollars

Tuition Costs*

Affordable rates, minimal fees, and plenty of help with financial aid. Primary cost displayed is for those students who are eligible for our military grant.

Undergraduate $250 per credit hour $270/credit hour standard rate Master’s Degree & Graduate Certificate $325 per credit hour $350/credit hour standard rate

Transfer Your Credits

Your degree may be closer than you think.

93% military & military-affiliated undergraduates applied transfer credit

Book Grant Savings: Ebooks are provided at no cost for students enrolled in undergraduate courses for credit.

*On January 1, 2020, our per-credit-hour undergraduate tuition rate will be $285 and master’s/graduate certificate rate will be $370. The technology fee will be $65 per course. Active-duty servicemembers, their spouse/dependents, Guard members, and Reservists are eligible for a military tuition grant, which caps undergraduate and master’s-level tuition at $250 per credit hour. The military grant covering veterans will continue through December 31, 2019.

Learn from a nationally recognized leader in online education.

At American Military University, our expert faculty and industry advisors work to shape a quality, relevant, online education that responds to the needs of working adults looking to advance their education in order to meet professional goals. Come discover how our award-winning, accredited education can help you reach your next level.

Received “Best for Vets Colleges” distinction from Military Times since 2015.

Accredited by the Higher Learning Comission

Part of the accredited American Public University System (APUS).

Our Students Are Priority One

Lance Arnold
Lance Arnold
M.A., Criminal Justice

The pursuit of my degree taught me some valuable life and educational lessons that developed me into a better leader and more valuable asset to my agency.

Colt Tallent
Colt Tallent
B.A., Intelligence Studies

The education I received has proven invaluable as I advance within the realm of intelligence studies, and it has no doubt enhanced my competitiveness in meeting the needs of U.S. national security.

Chanda Chann
Chanda Chann
B.A., Management

At each and every step of the way I had the support needed to move toward the ultimate goal—graduation and pursuing my career ambitions.

Ready to Get Started?

There is no fee to apply and the application process only takes 15-25 minutes.

Here's how to get started:

1

Choose Your Program

Select your desired program from our 200+ degrees and certificates. If you are unsure which program is right for you, complete our form and an admissions representative will help you select the best fit for you.

2

Apply Online (15-25 Minutes)

There is no fee to submit our online admissions application. You will be asked to provide information about your previous educational experiences and to declare your academic program.

After you submit your application, an admissions representative will walk you through the steps you need to get started.

Classes begin January 6.

Apply At No Cost

There is no application fee.