online Bachelor of Arts in Marketing

Marketing is critical to the reputation and bottom line for any organization seeking to identify and reach its core customers, build brand awareness, and nurture long-term loyalty. The online Bachelor of Arts in Marketing empowers current professionals and individuals who are preparing to support business, government, and military organizations that utilize product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, pricing strategy, advertising, and public relations channels.

Students collaborate in a dynamic online environment that fosters an open exchange of ideas with fellow marketing peers worldwide. Classes are taught by industry experts and experienced educators with valuable insight into the latest marketing trends.

Through this dynamic program, you'll study the following objectives:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems.
  • Apply marketing principles to a particular business.
  • Use marketing research to identify and exploit business opportunities.
  • Critically analyze an organization’s marketing function and assemble and apply the various marketing strategies and techniques that align with the organization’s mission.
  • Develop a strategic marketing plan.

Concentrations

Concentrations are designed to help you group courses together so you can further specialize in your field and pursue a more focused path to degree completion.

Explore the concentrations available for this program.

  • Analytics
  • General
  • Sales
  • Internet-Web Technology
 

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Learn from a nationally recognized leader in online education.

At American Military University, our expert faculty and industry advisors work to shape a quality, relevant, online education that responds to the needs of working professionals looking to advance in their careers. Come discover how our award-winning, accredited education can help you reach your next level.

U.S. News & World Report Best Online Bachelor's Programs

Recognized annually since 2013. See ranking

Accredited by the Higher Learning Comission

Part of the accredited American Public University System (APUS).

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There is no fee to apply and the application process only takes 15-25 minutes.

Here's how to get started:

1

Choose Your Program

Select your desired academic program from our 190+ degrees and certificates. If you are unsure which program is right for you, call us before you start the application: 877-755-2787.

Click on a degree level below to view all of our programs offered.

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2

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There is no fee to submit our online admissions application. You will be asked to provide information about your previous educational experiences and to declare your academic program.

After you submit your application, an admissions representative will walk you through the steps you need to get started.

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Our Students Are Priority One

Lance Arnold
Lance Arnold
M.A., Criminal Justice

The pursuit of my degree taught me some valuable life and educational lessons that developed me into a better leader and more valuable asset to my agency.

Colt Tallent
Colt Tallent
B.A., Intelligence Studies

The education I received has proven invaluable as I advance within the realm of intelligence studies, and it has no doubt enhanced my competitiveness in meeting the needs of U.S. national security.

Chanda Chann
Chanda Chann
B.A., Management

At each and every step of the way I had the support needed to move toward the ultimate goal—graduation and pursuing my career ambitions.

Providing Value for Your Education Dollars

Annual Tuition & Fees*

Annual Tuition & Fees Chart Annual estimates of undergraduate and graduate costs with and without military grant. WITH MILITARY GRANT WITHOUT GRANT Undergraduate (30 credits annually) Graduate (18 credits annually) $8,000 $8,600 $6,150 $6,600 Our tuitionper credit hour $250 Our tuitionper credit hour $270 Our tuitionper credit hour $325 Our tuitionper credit hour $350

*Annual estimates are based on published tuition and technology fees assuming 30 undergraduate or 18 graduate-level semester credit hours.Technology fees are $50 per course and are covered by grants for U.S. active-duty military service members, and for Guard and Reserve personnel when using military tuition assistance.

Transfer Your Credits

51% of our students receive course credit for prior college or work experience.

Transfer Credit Chart Average and maximum transfer credits from associate, bachelor's and and master's degree levels. Average Credits Transferred Toward Degree Total Credits* Associate Bachelor's Master's 20 44 8 64 121 39 *Average number of credits needed to complete your degree program

Book Grant Savings: Ebooks are provided at no cost for students enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.

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