AMU Makes It Possible

An Online Bachelor's in Marketing That's Affordable & Flexible

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Earn Your BA in Marketing Online

Exceptional marketing is the foundation for business and organizational success. Its classic definition revolves around the 4Ps: product, place, price, and promotion—a definition that continues to evolve and grow in our increasingly digital world. American Military University (AMU) offers a bachelor’s degree in marketing that equips you with the requisite knowledge to build awareness for a product or service and help create demand by identifying an offering’s differentiated and competitive advantages.

AMU’s programs are online with 24/7 access and no set login times. At AMU, there are no entrance exams and programs start every month, so you can begin quickly and control your schedule.

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ACBSP Accreditation Council for Business Schools and Programs


AMU's Bachelor of Arts in Marketing has earned specialty accreditation from the Accreditation Council for Business Schools and Programs (ACBSP).

Helping You Save on Your Bachelor's

Explore your options to make learning affordable.

* Zero-out-of-pocket tuition may be possible when the Freedom Grant® is combined with other forms of financial assistance, such as military TA or federal Pell grants. The Freedom Grant is available to all U.S. active-duty servicemembers, National Guard members, and Reservists. Military spouses/dependents are also eligible to receive a grant that covers tuition above the military TA cap of $250/credit hour for undergraduate and master’s-level programs.

AMU Gives You the Freedom to Learn

Have graduated with no APUS-incurred student loan debt

Per Credit Hour

Tuition for associate degrees, bachelor’s degrees, and undergraduate certificates.

Out-Of-Pocket Tuition Possible

All U.S. active-duty servicemembers, National Guard members, and Reservists are eligible for our Freedom Grant® that covers undergraduate and master’s-level tuition above the military TA cap of $250/credit hour.

Textbooks & Ebooks

We provide no-cost textbooks and ebooks for all undergraduates.

Transfer Credit Evaluation

AMU does not charge to evaluate and apply eligible transfer credit.

Application Fee

There is no cost to apply.

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Why You Should Earn This Bachelor's From AMU

Essential Knowledge

AMU’s program covers the fundamentals of the discipline: product development, research and strategy, branding, planning and distribution, pricing and sales promotion, ecommerce, advertising, and public relations.

A Strong Foundation

Your coursework is complemented by a healthy balance of foundational business areas, such as law and ethics, accounting, finance, statistics, and supervision.

Hands-On Learning

To prepare you for real-world experiences, you will create a strategic business plan and be challenged to demonstrate creative problem solving and anticipate market trends.


A large number of general electives allow you to tailor your studies to align with your personal or professional goals. To provide further focus, you will choose from a variety of concentration options.

Real-World Insight

Your learning will be enriched by faculty sharing their practical experience from business and industry. Some have held managerial roles in Fortune 500 companies.

Looking for Something Else?

If you’d like to explore other program options, we have 150+ undergraduate programs to consider.

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Classes begin September 5.
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There is no cost to apply for undergraduate and master’s-level programs